Each generation has bad ideas. One of the worst of the 90s was hypercolor shirts. They were expensive, hideous and actually drew more attention to you when you’re sweating (or, if you’re merely a little warm, your armpits). What’s not to love?
Generra marketed Hypercolor with the subtlety and nuance of a Black Eyed Peas lyric. Their one-sentence pitch for a shirts with nothing to offer besides changing colors with heat? “Hypercolor clothing changes color with heat.”
Apparently, Hypercolor clothing has one additional benefit: making everybody dance now. The best part about the commercial is the C&C Music Factory soundalike. Here’s the real thing.