Category Archives: Marketing

Othello: the game of strategy for young racists

From a very early age we’re taught, however subtly, that white is good and black is bad. It’s good versus evil. Day versus night. Chocolate versus vanilla. Elvis versus all the guys Elvis got famous covering. In the game of … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | Leave a comment

Youth marketing gone wrong: I pinch

At the end of last year, Honda announced that the 2011 models of the Element, the “boxy,” “hipster” crossover SUV that was supposed to give the company a slicker image, will the be the last. Back in 2003, Honda had … Continue reading

Posted in Marketing | Tagged , , , , , , | Leave a comment